My passion and drive for all things ecommerce and performance marketing has given me a proven track record of building and implementing strategies that increase sales and revenue via CRO, SEO, lower CPA and higher AOV.
I don't just like to 'talk the talk', I am very hands on with the work I do and the teams I lead.
Strategy comes naturally to me, I love to develop and execute online strategies that achieve business goals.
I have the ability to pinpoint and solve problems in order to move forward and focus on what really matters.
In just over 1 year as Head of Online, I implemented on-site Click & Collect services, which now accounts for over 30% of total online orders. I lead the rebrand and re-launch of the CBCH Loyalty Program. Streamlined Shopify > WMS integrations for improved operational efficiency, and Implemented comprehensive optimization tools and testing strategies across both CBCH and The Daily Edited websites, leading to enhanced user experience and conversion rates.
In the first 6 months as head of eCommerce at CBCH we set the all time record for weekly and monthly revenue, migrated EDM / marketing platforms including all database contacts, and completed the integration of offline customer and sales data in to the new EDM platform to allow for much greater targeting and segmentation. During the COVID crisis I managed my team remotely and hit record revenue numbers.
In my 2 years as ecommerce manager at CBCH, both revenue and conversion rate doubled as a result of ongoing site updates, testing and optimisation. I streamlined many day to day tasks including product and image uploads, price and promotional updates, product tagging / management and website banner updates resulting in massive time and money savings.
During my time as ecommerce manager I streamlined TheParcel business (logistics, subscription management & customer service) to reduce churn and return savings of over $75K per year, redesigned and developed The Parcel Shopify site to deliver a responsive experience for desktop and mobile devices and in-turn increasing the conversion rate. I developed and executed an acquisition strategy that grew BHG Shop email database by 60K+ contacts over 6 months, this list now generates over $10K+ in revenue per week.
I managed every aspect of the Nabbit business on a day to day basis, creating and executing the Nabbit business strategy and 5 year plan, driving acquisitions, developing relationships, new business opportunities and presenting to prospective customers and investors including: Shark Tank, Coca-Cola, Seven West Media Group, Metcash (IGA) and MNET. I also designed and created all Nabbit collateral including : Investment proposals, Media Kit, Sales Decks and Partnership proposals.
At Y!7 I was part of a newly formed team that was at the forefront of 'native advertising' and brand integrations. I developed creative concepts that were in line with the client’s communication strategies, managed advertising solutions across all , and managed Y!7 commercial and integrated sales opportunities for Y!7 vertical properties including Y!7Sport, News, and Finance.
In my role at Pacific Magazines, I developed and implemented comprehensive online sales strategies across multiple websites, creating pricing models and packages that enhanced sales team offerings. I introduced integrated campaign opportunities, optimising the team's ability to sell online efficiently. These initiatives resulted in significant improvements in campaign performance and streamlined the online sales process for the business.
Shopify / eComm
CRO
SEO
Technical Knowledge
Facebook Ads
SEM
I am able to explain complex technical concepts in terms non-technical people are able to easily understand.
From my extensive online experience I know what technologies and platforms should be used to achieve a desired outcome.
I am a hard worker and thrive on getting results both small and large. I won't stop working towards a goal until it is reached.